Cierto Tequila

The Most Awarded Tequila in History™

Services

  • Brand Strategy & Positioning
  • Brand Identity
  • Bottle & Packaging Design
  • Web Design & Development
  • Photography & Content
  • Social Media, Email, PR

Cierto Tequila is the world’s finest ultra-premium tequila, meticulously handcrafted from 100% Blue Weber agave grown in the highlands of Jalisco, Mexico. Crafted by fourth and fifth-generation master distillers, Cierto takes an authentic approach to tequila-making—using only fully mature agave and no additives, resulting in a pure, natural, and incredibly smooth spirit.

The Work

Edition Studios partnered with Cierto Tequila to bring to life a tequila brand unlike any other. Rooted in authenticity and craftsmanship, Cierto Tequila celebrates the art of true tequila-making, crafted by fourth and fifth-generation master distillers using hand-selected, fully mature Blue Weber agave from Jalisco, Mexico. Our task was clear: to build a brand that reflected the unparalleled purity, quality, and elegance of Cierto Tequila while honoring its legacy and elevating its presence in the global ultra-premium spirits market.

The journey began with Brand Strategy and Positioning, ensuring Cierto’s values of authenticity, artistry, and tradition were infused into every element of its identity. To capture the essence of Cierto, we designed a fully custom bottle that doubles as a work of art. After nearly 100 prototypes, we finalized a design that showcases the tequila’s natural clarity and beauty, crafted in France to ensure sophistication and refinement.

Our work extended to Packaging Design, creating labels and materials that reflect the tequila’s ultra-premium quality, as well as Web Design & Development to establish a digital presence as stunning as the product itself. A content-rich website was developed to highlight the tequila’s heritage, process, and unparalleled taste while driving user engagement through e-commerce functionality and storytelling.

To build momentum for the launch, we executed Photography and Content Creation, capturing visuals that emphasize the craftsmanship and elegance of Cierto Tequila. We developed and managed Social Media and Email Marketing campaigns, amplifying the brand’s reach and engaging tequila connoisseurs worldwide. Through PR, Influencer, and Investor Activations, we ensured Cierto Tequila became synonymous with luxury and exclusivity, creating lasting impressions on key audiences.

POS Materials and targeted marketing further elevated the brand in retail and on-premise environments, while strategic activations continued to showcase the product at its best. Since its U.S. launch in 2022, Cierto Tequila has won over 1000 medals and awards, more than any other tequila in history—a testament to the brand’s uncompromising dedication to quality and craftsmanship.

By combining innovative design, strategic positioning, and authentic storytelling, Edition Studios helped establish Cierto as a global icon of tequila excellence.