the work

Edition first met the founder of Cierto Tequila back in 2018. And when a bond forms around tequila, that bond is never to be broken. Edition’s task was to create an entirely new tequila brand from the ground up. Since the master distillers in charge of crafting Cierto descended from fourth and fifth-generation agaveros, we knew the quality of the tequila would speak for itself. After all, the families of these agaveros have cultivated agave since the 1800s and, through time, have become some of the largest agave growers in the world.

Our challenge focused on creating a brand that embodied the spirit of the truest and purest tequila on the market today. We started with bottle design. To capture the pure and natural quality of the tequila, we needed a fully custom bottle that allowed its beauty to shine through and shimmer from across the room. After nearly a hundred 3D prototypes, we crafted a design like no other to display a tequila like no other. Handcrafted in France, the bottle itself acts as a piece of art or, as we like to think of it, a frame to highlight the beauty of the liquid art contained inside. A masterpiece tequila deserves no less. 

In 2022, Cierto Tequila officially launched in the United States. Currently, Cierto has won over 700 medals and awards (see here)—more than any other tequila company. Coincidence? No. It was by design.