the work

The rebranding of Twin Cities Eye Consultants was a collaborative effort that encompassed an innovative blend of creativity and strategic thinking. Our team at Edition Studios worked diligently to understand the unique vision and values of the organization, aiming to craft a brand identity that not only captured their essence but also resonated with patients and industry peers alike.

The rebranding process involved an in-depth analysis of each provider’s unique strengths and values, allowing Edition Studios to craft a brand that captures the essence of both while projecting a vision for the future. With a fresh logo, vibrant color palette, and a comprehensive visual identity system, Twin Cities Eye Consultants is now positioned to reach new heights and serve as a beacon of excellence in the eye care industry.

Beyond the rebranding, Edition Studios demonstrated its innovative approach to marketing by spearheading a multi-year major sponsorship deal with Minnesota United FC, a professional soccer team in the state. By aligning the Twin Cities Eye Consultants brand with a widely popular sports franchise, Edition Studios successfully increased brand visibility and awareness within the local community and beyond. The agency took pride in designing all on-field assets, ensuring that the brand’s messaging seamlessly integrated with the energy and spirit of the game. This strategic partnership not only bolstered the brand’s reputation but also created a long-lasting and impactful connection with a diverse audience, positioning Twin Cities Eye Consultants for sustainable growth in the years to come.