Twin Cities Eye Consultants

Industry-Leading Eye Care Provider

Services

  • Discovery
  • Brand Identity
  • Web Design & Development
  • Digital Marketing
  • Sales Materials & Brochures
  • Print

Twin Cities Eye Consultants (TCEC) is a premier eye care provider dedicated to enhancing vision and improving lives. With a commitment to integrity, innovation, and compassionate care, TCEC offers comprehensive services ranging from routine eye exams to advanced surgical procedures like LASIK and cataract surgery.

The Work

Edition Studios collaborated with Twin Cities Eye Consultants (TCEC) to establish a cohesive brand identity and execute a dynamic marketing strategy that positions TCEC as a leader in comprehensive eye care. From Brand Identity and Web Design to PPC Campaigns, Social Media, and Traditional Marketing, our work with TCEC exemplifies the power of a unified approach to elevating a brand.

The rebranding process began with an in-depth analysis of TCEC’s mission and values, focusing on integrity, innovation, and compassionate care​. We crafted a modern logo, vibrant color palette, and consistent visual identity that reflected TCEC’s excellence in patient care while resonating with a diverse audience. The redesigned website improved usability, featuring a streamlined layout and clear calls-to-action that emphasized accessibility to services and resources.

Our integrated marketing efforts delivered exceptional results in 2024, including a 32% growth in web leads, a 44% increase in phone calls from digital ads, and a 57% boost in LASIK leads. Traditional marketing initiatives, such as OOH, radio, and print campaigns, generated a 105% increase in impressions, while digital strategies like search engine marketing (SEM), social media, and email campaigns drove a 91% growth in digital impressions​.

Edition Studios also spearheaded a multi-year sponsorship with Minnesota United FC, creating engaging on-field assets and aligning the TCEC brand with a popular local sports team. This partnership significantly enhanced TCEC’s visibility and established a strong connection with the community, supporting long-term growth​.

From creating impactful sales materials and brochures to curating memorable events and sponsorship activations, our work with TCEC demonstrates the value of a strategic, multi-channel approach.