the work

In the midst of the pandemic, when the world was grappling with uncertainty, Edition Studios was presented with a unique opportunity to collaborate with Running Mate, a revolutionary run-share app founded by a passionate running enthusiast. The goal was clear: to create engaging video and social content that would not only showcase the app’s features but also emphasize its mission of providing a safe space for runners to connect with like-minded individuals.

From the outset, Edition Studios recognized the significance of Running Mate’s vision. With a fervent desire to make running safer, the app aimed to connect runners seeking companionship and security during their outdoor activities. Understanding the essence of this vision was crucial in shaping the creative approach to the project.

The first step was to craft a narrative that emphasized the core values of Running Mate. Edition Studios worked closely with the app’s founders to develop a compelling storyline that revolved around the themes of safety, camaraderie, and empowerment. The story focused on a diverse group of runners, each with their own unique stories and motivations, all united by their love for running and a shared concern for safety in uncertain times.

Edition Studios employed its expertise in video production to breathe life into the narrative. A team of skilled videographers, editors, and creative directors worked collaboratively to create a visually stunning and emotionally resonant video. Filming took place in various scenic outdoor locations, capturing the essence of running’s freedom and beauty, while ensuring compliance with pandemic-related safety protocols.

The video’s pacing, background score, and voiceover were meticulously crafted to evoke a sense of inspiration, unity, and the shared love for running. The focus remained on portraying the diversity of the running community and how Running Mate acted as the thread that brought them together.

Edition Studios’ collaboration with Running Mate stands as a testament to the power of storytelling and creative content in promoting a brand with a meaningful mission. By crafting a visually compelling video and strategically amplifying the message through social media, the agency successfully conveyed Running Mate’s commitment to providing a safe haven for runners amidst the pandemic.