Eleven on the River

Services
- Web Design & Development
- Photography & Content
- Pay-per-click
- Social Media, Email, PR
ELEVEN marks the first residential condominium tower in the heart of Minneapolis by Robert A.M. Stern Architects—a renowned New York architectural firm. Set along the Mississippi Riverfront, ELEVEN weaves itself beautifully into the fabric of the Mill District neighborhood.


The Work
Edition Studios partnered with Eleven on the River to introduce this architectural masterpiece and its transformative impact on the Minneapolis skyline. Collaborating with an esteemed team of partners—including Lakes Sotheby’s International Realty, Streeter Custom Homes, and PKA Architecture—we crafted a comprehensive strategy to build anticipation and connect with prospective residents long before construction began.
Our challenge was clear: how do you ignite excitement for a luxury property that hasn’t yet materialized? By creating emotional connections through compelling visuals and strategic outreach, we inspired prospective residents to envision the unparalleled experience of living at Eleven on the River.
We began with Web Design & Development, building an immersive digital presence that showcased the project’s vision. Through sleek, intuitive navigation and engaging content, the site became a central hub for information and inspiration, allowing visitors to explore floor plans, renderings, and amenities with ease.
Complementing the website, we executed targeted Pay-Per-Click (PPC) campaigns, precision Social Media strategies, and personalized Email Marketing to reach high-net-worth individuals identified during the strategy phase. These platforms worked in unison to highlight the exclusivity and sophistication of Eleven, driving inquiries and generating interest from potential residents.
Our Photography & Content Creation brought Eleven’s story to life, capturing the essence of modern luxury and the breathtaking views that await its future residents. Each element was carefully designed to evoke the feelings of refinement and comfort synonymous with Eleven.
Finally, through strategic PR efforts, we amplified the buzz surrounding this project, securing media coverage and engaging the public in the vision of what would become a landmark for Minneapolis.
Edition Studios’ holistic approach successfully positioned Eleven on the River as the epitome of elevated living, creating lasting excitement for this one-of-a-kind property and ensuring its place as a beacon of architectural excellence.

Featured on the Autumn 2019 cover of Artful Living Magazine

The fully custom website embodies the detail and distinction of life at ELEVEN.