In an industry built on aspiration, most luxury real estate websites feel surprisingly ordinary.Many are built on the same handful of template platforms, and the experience tends to follow a familiar script: rows of listings, dense property filters, and an immediate flood of data. It works, but it rarely feels […]
Most Inefficiency Isn’t Obvious It doesn’t look like failure. It looks like small pauses. A question that needs answering. A task that waits for approval. A project that slows because no one is quite sure what happens next. Individually, these moments feel manageable. Over time, they compound. This is where […]
At the best creative agencies, the work feels effortless to clients. Behind that experience is a deliberate practice: reducing friction.
Over the last three years, search has quietly evolved from a system designed to help people find websites into one designed to deliver answers directly. AI-generated summaries, conversational search tools, and large language models are providing the information users want without requiring them to visit a site at all.
In many marketing engagements, execution starts too soon.
Design concepts are explored before goals are defined. Websites are built before audiences are fully understood. Campaigns launch without a clear plan for measurement or long-term growth.
Business Circle Magazine named Edition Studios Digital Content Agency of the Year – Minneapolis, 2025. This award comes after a review of our creativity, innovation, and dedication to helping clients succeed.
Despite its impact, social media remains one of the most misunderstood marketing tools available to brands. Across platforms, brands follow a familiar pattern. They prioritize promotions, lead with service explanations, and emphasize offers early, often asking for attention before earning it. The outcome is consistent: audiences disengage. Brands that see […]
Love Your Melon partnered with Edition Studios to bring a well known, mission-driven apparel brand back to life.
A website can look beautiful and still fail to convert.
Custom web design isn’t about visual polish—it’s about intentionally shaping how users move, think, and act. When done correctly, custom web design directly influences conversion rates by reducing friction, increasing clarity, and guiding users toward meaningful action.
I can’t believe it’s been ten years.
I acquired Edition in 2015. Technically, Edition is 24 years old, but the last decade has been its own chapter entirely. It’s been a story of highs, lows, reinvention, and growth. A decade of building a team that cares deeply about the work, collaborating with clients who challenge and inspire us, and constantly pushing ourselves to create something meaningful. Something that lasts.
When brands search for a full service ad agency, they are often drawn to big names with long client lists and even longer org charts. Size can look impressive on paper, but clarity, speed, and results show that bigger is not always better.
Web design is no longer about aesthetics alone. For modern brands, a website is a growth engine—one that shapes perception, supports marketing efforts, and converts attention into action across search engines, landing pages, and core digital touchpoints.
When people hear “web design agency,” they often think of visuals — layouts, colors, fonts, and imagery. But modern web design goes far beyond aesthetics.
A web design agency helps businesses clarify their message, structure their digital presence, and build websites that support real business goals — from lead generation and brand credibility to search visibility and long-term growth.
Influencer marketing looks simple from the outside. In reality, it’s a fast-moving, relationship-driven channel that demands structure, clarity, and a team who can manage the complexity behind the scenes. After supporting influencer operations for RISE Festival, a three-day live event with a nationwide audience, our team at Edition walked away with clear lessons on what works, what doesn’t, and what brands should expect when scaling an influencer program.
Influencer marketing is one of the most effective ways to amplify a live event. It drives awareness, content creation, and long-term visibility. Managing influencers for a live event is not the same as managing a product launch or a long-term campaign.
We’re proud to share that our Founder and Creative Director, Jordan Obinger, has been recognized as one of Twin Cities Business’s 2025 Notable Leaders in Marketing.
AI tools like ChatGPT are now acting like search engines—recommending real brands to real people. If you want yours to be one of them, it’s not about gaming the algorithm. It’s about showing up where AI looks: blogs, bios, podcasts, and third-party mentions. Here’s how luxury brands, tech startups, and elite service providers can build visibility that AI can’t ignore.
The 2025 San Francisco World Spirits Competition (SFWSC), one of the most prestigious judging events in the spirits industry, has named Cierto Tequila a finalist in both the Añejo and Extra Añejo categories.
Whether you run a clinic, wellness brand, or dental practice, one thing matters most: getting and keeping new patients.
Edition Studios, a creative agency based in Minneapolis, is proud to announce its latest partnership with Rise Festival, a nationally recognized music and lantern festival celebrating its 10-year anniversary. Edition Studios has been named the lead agency partner for branding, web design and development, marketing strategy, influencer marketing, and both paid […]
At Edition Studios, we believe the most powerful brands are the ones rooted in purpose. That’s why we’ve been honored to collaborate with two extraordinary humans—and now Amazing Race contestants—Nick and Mike Fiorito, the Brooklyn-born brothers behind Blankets of Hope. If you’ve been watching Season 37 of The Amazing Race, […]
Even strong brands can stall. You’ve put in the work—launched a quality product, built a loyal base, and seen some growth—but now things have leveled off. Website traffic is flat. Social engagement is inconsistent. Sales aren’t where they should be. You’re doing everything right—so why does it feel like nothing’s […]
In an era where every scroll, click, and swipe counts, it’s easy to think that digital marketing is all about chasing numbers. But traffic without strategy is noise. Likes without loyalty are fleeting. At Edition Studios, we believe the best digital marketing doesn’t just reach people — it moves them. […]
For the past decade, RISE Festival has illuminated the desert skies with thousands of floating lanterns — each one a symbol of hope, healing, and harmony. But this year, as the beloved festival celebrates its 10th anniversary, it’s not just the sky that’s lighting up — it’s the brand experience […]
Most companies start with a logo. Or they launch marketing campaigns before anyone has agreed on what the brand is actually trying to say. Brand strategy is what prevents that pattern — and what makes everything that follows more likely to work across design, marketing campaigns, and long-term growth. Brand […]
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
Why Every Client Counts, and Partnerships Matter More Than You Think Running a small business is equal parts exhilarating and exhausting. Some days feel like you’ve struck gold. Others, like you’re digging in the dark with no map. But after years of building Edition Studios—project by project, partnership by partnership—I’ve […]
At Edition Studios, we have worked with top Account Executives. They can turn a chaotic Monday into a smooth operation by noon. They win over skeptical clients with insight and empathy. They also find time to help pitch new projects that close by Friday. But what makes a truly incredible […]
Choosing a Minneapolis marketing agency is a significant decision, especially in such a competitive market. With no shortage of creative agencies, digital shops, and full-service firms claiming expertise, it can be difficult to know which partner is truly equipped to support long-term growth.
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
In real estate and other high-competition industries, downturns tend to trigger one of two responses: panic or pause. But while others pull back, the smartest brands lean in — refining their strategy, tightening their message, and reestablishing relevance. At Edition Studios, we believe challenging markets are an opportunity — not […]
The U.S. luxury real estate market is a dynamic landscape, continually shaped by a confluence of economic indicators, political developments, and overarching market conditions. Understanding these influences is crucial for stakeholders aiming to navigate the complexities of high-end property investments. Economic Indicators: The Pulse of Luxury Real Estate Interest Rates […]
At some point, every brand reaches a crossroads. Growth stalls, competitors feel closer than they should, and the internal team is spread too thin to think creatively—let alone strategically. That’s when many businesses ask: “Is it time to hire a creative agency?” If you’re even asking the question, there’s a […]
Our very own Founder & CEO, Jordan Obinger, was recently featured on the latest episode of Intergrowth: Customer Growth Sessions!
Cierto Tequila has once again proven its mastery, not just in crafting exceptional spirits but also in elevating the art of presentation. At the 2024 Santé International Wine & Spirits Awards, Cierto was honored with multiple Gold medals for its exquisite tequila, but what truly set it apart was its […]
To ensure your brand catches the eye of luxury consumers, brand positioning plays a crucial role. By effectively positioning your brand, you create a distinct image in the minds of your target audience.
We at Edition Studios are proud to announce that our hard work and dedication has been recognized with a remarkable fourteen awards for the design of Cierto Tequila’s product and packaging.
We are thrilled to announce that Edition Studios has been recognized as the top medical rebranding agency of 2023 by Global Health & Pharma (GHP). This prestigious accolade comes in recognition of our outstanding work on the rebranding project for Twin Cities Eye Consultants. At Edition Studios, we are dedicated to helping healthcare organizations reinvent their identities, and the Twin Cities Eye Consultants project was a shining example of our commitment to excellence in the field.
Since its launch in 2019, Cierto Tequila has become the stuff of legends. The bottle that drove drinkers crazy as they watched it take home every major award possible, yet getting their hands on it was nigh impossible. It seemed like a cruel joke that would never end.
In the last decade, the market for small-batch agave spirits in the United States has expanded significantly. Gone are the days of bartenders choosing from just a handful of tequilas to satisfy customers: now, bars have dozens of options made in many styles that are perfect for shaking into a Margarita, stirring into a spirit-forward sipper, or simply drinking straight or on the rocks.
Jordan Obinger is a creative entrepreneur and founder of a luxury-focused ad agency, Edition Studios, that specializes in branding, marketing, and web design. With a background in startups and investing, Jordan brings a unique perspective to the industry and is always looking for innovative ways to drive growth for his clients. He’s an avid traveler and draws inspiration from his experiences around the world to brands around the country.
Edition Studios is delighted to share with all of you that our team has been named one of the most-reviewed digital agencies in Minneapolis by The Manifest. We are very excited about this award! This is an amazing achievement for us and is a great reminder of our team’s tenacity and dedication to our craft.
This holiday season, we’ve put together a list of some of our favorite things.
At Edition, we believe the branding process should be fun but also heavily collaborative between the agency and the client. We’re honored to be recognized as a Top Branding Agency in October 2022 by DesignRush.
2022 was a year of trying to break through the never-ending clutter of media and paid content. For far too many agencies, this translated to upping ad spend budgets, chasing users across digital streaming platforms, and implementing generic TikTok campaigns. Edition Studios’ approach is a little different, and we’re honored to be recognized as one of the Most Innovative Digital Content Agencies in 2022.
When a nimble—yet ambitious—ad agency reached for the top, that’s exactly what they got. But it wasn’t that simple. Edition Studios focuses on branding, web, and content. How did they end up with ultra-luxury clients? Minneapolis, Minnesota Sep 8, 2022 (Issuewire.com) – When a nimble—yet ambitious—ad agency reached for the top, that’s […]
Need some new music vibes? We’ve curated a handful of custom playlists to get you through the summer! All playable through Spotify.
Clutch has recently named us as a top branding company, and their recent 2021 research showed that the Edition Studios team was able to deliver some of the best services in the industry.
Jordan Obinger, the owner of Edition Studios, a creative studio based in Minneapolis and Los Angeles, grew up in the midst of this rapidly changing time, and it forever left its mark.
One would think living through a pandemic would push the fashionistas of the world to put a pause on luxury spending. Well, it turns out that may have been the wrong way of thinking. Confused? Me too.
One of the toughest aspects of Minnesota winters is the struggle to stay active. The outside is too daunting for a slow jog, and your body tenses up at the slightest touch of cold air…
The Super Bowl will be missing some of its biggest advertisers this year, including Ford, Hyundai, Little Caesars, Olay, Budweiser, and Coca-Cola. With those brands left out, expect to see some first-time content from several young companies, like DoorDash and Fiverr.
With 2020 behind us, start the new year by learning something new and indulging in some great entertainment. We wish you and yours a restful and healthy holiday season.
We’ve had to say goodbye to some of our favorite restaurants this year (RIP TBF, Moose and Sadies, and many more), but that doesn’t mean we’re only left with Applebee’s and Panera Bread. After all, Minneapolis is still home to some of the best food options in the country.
When you think about the luxurious world of Yachting, the things that come to mind are mostly: the fancy boat, laying in the sun, the food and, oh ya – of course, a full yacht crew waiting on you hand-and-foot.
For Jordan’s birthday this year, we decided to celebrate by getting creative in a different kind of art studio — a ceramics studio. We visited The Workshop Mpls, where our new favorite teacher, Jen, gave us a private lesson in the basics of throwing.