Jordan Obinger Named a 2025 Notable Leader in Marketing
We’re proud to share that our Founder and Creative Director, Jordan Obinger, has been recognized as one of Twin Cities Business’s 2025 Notable Leaders in Marketing.
The Edition Blog
How to get ChatGPT to Recommend Your Brand
AI tools like ChatGPT are now acting like search engines—recommending real brands to real people. If you want yours to be one of them, it’s not about gaming the algorithm. It’s about showing up where AI looks: blogs, bios, podcasts, and third-party mentions. Here’s how luxury brands, tech startups, and elite service providers can build visibility that AI can’t ignore.
Cierto Tequila Finalist at 2025 SF World Spirits | Edition Studios
The 2025 San Francisco World Spirits Competition (SFWSC), one of the most prestigious judging events in the spirits industry, has named Cierto Tequila a finalist in both the Añejo and Extra Añejo categories.
How to Attract More Patients to Your Clinic
Whether you run a clinic, wellness brand, or dental practice, one thing matters most: getting and keeping new patients.
Small Shop In Town Secures Large Music Festival
Edition Studios, a creative agency based in Minneapolis, is proud to announce its latest partnership with Rise Festival, a nationally recognized music and lantern festival celebrating its 10-year anniversary. Edition Studios has been named the lead agency partner for branding, web design and development, marketing strategy, and both paid and organic […]
From Blankets of Hope to The Amazing Race: How Our Friends Nick and Mike Fiorito Are Spreading Kindness on a Global Stage
At Edition Studios, we believe the most powerful brands are the ones rooted in purpose. That’s why we’ve been honored to collaborate with two extraordinary humans—and now Amazing Race contestants—Nick and Mike Fiorito, the Brooklyn-born brothers behind Blankets of Hope. If you’ve been watching Season 37 of The Amazing Race, […]
Is Your Brand Stuck? 7 Signs It’s Time to Hire a Creative Agency
Even strong brands can stall. You’ve put in the work—launched a quality product, built a loyal base, and seen some growth—but now things have leveled off. Website traffic is flat. Social engagement is inconsistent. Sales aren’t where they should be. You’re doing everything right—so why does it feel like nothing’s […]
Grow Your Brand & Leads: Build Real Momentum in the Digital Age
In an era where every scroll, click, and swipe counts, it’s easy to think that digital marketing is all about chasing numbers. But traffic without strategy is noise. Likes without loyalty are fleeting. At Edition Studios, we believe the best digital marketing doesn’t just reach people — it moves them. […]
Igniting the Spirit of Celebration: A 10-Year Story with RISE Festival
For the past decade, RISE Festival has illuminated the desert skies with thousands of floating lanterns — each one a symbol of hope, healing, and harmony. But this year, as the beloved festival celebrates its 10th anniversary, it’s not just the sky that’s lighting up — it’s the brand experience […]
Our Take on Luxury Interior Design in 2025
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
5 Things I’ve Learned as a Small Business Owner
Why Every Client Counts, and Partnerships Matter More Than You Think Running a small business is equal parts exhilarating and exhausting. Some days feel like you’ve struck gold. Others, like you’re digging in the dark with no map. But after years of building Edition Studios—project by project, partnership by partnership—I’ve […]
What Does It Take to Be an Incredible Account Executive?
At Edition Studios, we have worked with top Account Executives. They can turn a chaotic Monday into a smooth operation by noon. They win over skeptical clients with insight and empathy. They also find time to help pitch new projects that close by Friday. But what makes a truly incredible […]
Unlocking Your Brand’s ‘Onlyness’
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
How to Get Ahead: 5 Smart Ways to Thrive in a Down Market
In real estate and other high-competition industries, downturns tend to trigger one of two responses: panic or pause. But while others pull back, the smartest brands lean in — refining their strategy, tightening their message, and reestablishing relevance. At Edition Studios, we believe challenging markets are an opportunity — not […]
How Economy & Politics Are Shaping U.S. Luxury Real Estate Trends
The U.S. luxury real estate market is a dynamic landscape, continually shaped by a confluence of economic indicators, political developments, and overarching market conditions. Understanding these influences is crucial for stakeholders aiming to navigate the complexities of high-end property investments. Economic Indicators: The Pulse of Luxury Real Estate Interest Rates […]
When to Hire a Creative Agency — And What to Expect
At some point, every brand reaches a crossroads. Growth stalls, competitors feel closer than they should, and the internal team is spread too thin to think creatively—let alone strategically. That’s when many businesses ask: “Is it time to hire a creative agency?” If you’re even asking the question, there’s a […]
Brand Identity Tips from Edition Studios & Intergrowth Leaders
Our very own Founder & CEO, Jordan Obinger, was recently featured on the latest episode of Intergrowth: Customer Growth Sessions!
Cierto Tequila Wins Best Bottle Design
Cierto Tequila has once again proven its mastery, not just in crafting exceptional spirits but also in elevating the art of presentation. At the 2024 Santé International Wine & Spirits Awards, Cierto was honored with multiple Gold medals for its exquisite tequila, but what truly set it apart was its […]
Understanding Luxury Consumers & Building Brands That Connect
To ensure your brand catches the eye of luxury consumers, brand positioning plays a crucial role. By effectively positioning your brand, you create a distinct image in the minds of your target audience.
Cierto Tequila Wins 14 Awards for Brand and Packaging Design
We at Edition Studios are proud to announce that our hard work and dedication has been recognized with a remarkable fourteen awards for the design of Cierto Tequila’s product and packaging.
Top Medical Rebranding Agency 2023 | Edition Studios
We are thrilled to announce that Edition Studios has been recognized as the top medical rebranding agency of 2023 by Global Health & Pharma (GHP). This prestigious accolade comes in recognition of our outstanding work on the rebranding project for Twin Cities Eye Consultants. At Edition Studios, we are dedicated to helping healthcare organizations reinvent their identities, and the Twin Cities Eye Consultants project was a shining example of our commitment to excellence in the field.
Cierto Tequila: The Most Awarded Tequila Is Finally Available to Buy
Since its launch in 2019, Cierto Tequila has become the stuff of legends. The bottle that drove drinkers crazy as they watched it take home every major award possible, yet getting their hands on it was nigh impossible. It seemed like a cruel joke that would never end.
15 Bartenders Share the Best New Tequilas Worth Adding to Your Bar
In the last decade, the market for small-batch agave spirits in the United States has expanded significantly. Gone are the days of bartenders choosing from just a handful of tequilas to satisfy customers: now, bars have dozens of options made in many styles that are perfect for shaking into a Margarita, stirring into a spirit-forward sipper, or simply drinking straight or on the rocks.
Jordan Obinger: 5 Lessons I Learned as a Twenty-Something Founder
Jordan Obinger is a creative entrepreneur and founder of a luxury-focused ad agency, Edition Studios, that specializes in branding, marketing, and web design. With a background in startups and investing, Jordan brings a unique perspective to the industry and is always looking for innovative ways to drive growth for his clients. He’s an avid traveler and draws inspiration from his experiences around the world to brands around the country.
Edition Studios Named Top Digital Agency by The Manifest
Edition Studios is delighted to share with all of you that our team has been named one of the most-reviewed digital agencies in Minneapolis by The Manifest. We are very excited about this award! This is an amazing achievement for us and is a great reminder of our team’s tenacity and dedication to our craft.
Edition’s 2022 Holiday Gift Guide
This holiday season, we’ve put together a list of some of our favorite things.
Edition Studios named Top Branding Agency
At Edition, we believe the branding process should be fun but also heavily collaborative between the agency and the client. We’re honored to be recognized as a Top Branding Agency in October 2022 by DesignRush.
Most Innovative Digital Content Award in 2022 | Edition Studios
2022 was a year of trying to break through the never-ending clutter of media and paid content. For far too many agencies, this translated to upping ad spend budgets, chasing users across digital streaming platforms, and implementing generic TikTok campaigns. Edition Studios’ approach is a little different, and we’re honored to be recognized as one of the Most Innovative Digital Content Agencies in 2022.
How a Boutique Ad Agency Attracts Ultra High-Net-Worth Clients
When a nimble—yet ambitious—ad agency reached for the top, that’s exactly what they got. But it wasn’t that simple. Edition Studios focuses on branding, web, and content. How did they end up with ultra-luxury clients? Minneapolis, Minnesota Sep 8, 2022 (Issuewire.com) – When a nimble—yet ambitious—ad agency reached for the top, that’s […]
Summer ’22 Playlists!
Need some new music vibes? We’ve curated a handful of custom playlists to get you through the summer! All playable through Spotify.
Clutch Names Edition Studios a Top Branding Agency | Edition Studios
Clutch has recently named us as a top branding company, and their recent 2021 research showed that the Edition Studios team was able to deliver some of the best services in the industry.
Meet Edition Studios’ Owner Jordan Obinger
Jordan Obinger, the owner of Edition Studios, a creative studio based in Minneapolis and Los Angeles, grew up in the midst of this rapidly changing time, and it forever left its mark.
Luxury Fashion Thriving in a Pandemic?
One would think living through a pandemic would push the fashionistas of the world to put a pause on luxury spending. Well, it turns out that may have been the wrong way of thinking. Confused? Me too.
The Home Stretch: Surviving the Last of Winter
One of the toughest aspects of Minnesota winters is the struggle to stay active. The outside is too daunting for a slow jog, and your body tenses up at the slightest touch of cold air…
Super Bowl Ads: What to expect for the big game?
The Super Bowl will be missing some of its biggest advertisers this year, including Ford, Hyundai, Little Caesars, Olay, Budweiser, and Coca-Cola. With those brands left out, expect to see some first-time content from several young companies, like DoorDash and Fiverr.
Edition’s Winter Playlists
With 2020 behind us, start the new year by learning something new and indulging in some great entertainment. We wish you and yours a restful and healthy holiday season.
Minneapolis Take-Out: Where Can We Eat?
We’ve had to say goodbye to some of our favorite restaurants this year (RIP TBF, Moose and Sadies, and many more), but that doesn’t mean we’re only left with Applebee’s and Panera Bread. After all, Minneapolis is still home to some of the best food options in the country.
When Yachting Collides with Sustainability
When you think about the luxurious world of Yachting, the things that come to mind are mostly: the fancy boat, laying in the sun, the food and, oh ya – of course, a full yacht crew waiting on you hand-and-foot.
Edition Throws Clay!
For Jordan’s birthday this year, we decided to celebrate by getting creative in a different kind of art studio — a ceramics studio. We visited The Workshop Mpls, where our new favorite teacher, Jen, gave us a private lesson in the basics of throwing.