the work

We discovered Smile Network in 2018 when Michael, our Agency Director, heard their story while listening to an interview with its founder, Kim Valentini, on the radio. Only a few days earlier, our team discussed identifying a non-profit that we could help out by providing a bit of marketing muscle. Once Michael heard Smile Network’s story on the radio, we decided to reach out.

After meeting Kim and Maureen, we fell deeply in love with the organization’s mission. As Smile Network’s primary creative outlet, our goal from day one was to help expand the organization’s mission even further, allowing it to help more children across the globe. Since the beginning of our partnership with Smile Network, we completely redesigned the organization’s website to better tell the story of their work and increase donations. We wanted to create connections between donors and the lives and stories of the individuals impacted through Smile Network’s generosity. That’s exactly what the new website allowed for. 

We’ve said it before, but it’s worth saying again—the best part of what we do is telling the stories of organizations that are out there changing lives and making the world a better place. Smile Network is no exception. Working with this organization, well, that brought some smiles to our faces too.