Life Time Fitness
Services
- Discovery
- Social Strategy
- Creative Direction
- Content Curation
- Photography
- Social Media
Life Time Fitness is a leading healthy lifestyle brand dedicated to helping individuals achieve their wellness goals through comprehensive fitness programs, state-of-the-art facilities, and a vibrant community.
The Work
Edition Studios partnered with Life Time Fitness to craft a dynamic social media strategy that reflects the brand’s mission to inspire individuals to embrace a healthy lifestyle. By immersing ourselves in Life Time’s culture, touring locations, dining at the LifeCafe, and engaging with members, we gained valuable insights to shape relatable, authentic content. Through creative direction, content curation, photography, and social media management, we developed engaging campaigns centered around four key themes: move it, know it, nourish it, and live it.
Our strategy focused on creating natural, relatable content showcasing everyday moments of health and wellness, while ensuring that the social media feed maintained a cohesive and visually appealing aesthetic. The result was a digital presence that not only inspired engagement but connected customers and prospects with Life Time’s vibrant community and culture.
