Wavy

Inspiring Calm in a Chaotic World

Services

  • Product Development
  • Brand Strategy
  • Brand Identity
  • Social Media
  • Email Marketing
  • E-Commerce Web Design and Development

Wavy is a lifestyle-driven CBD brand with a mission to help people feel calm, focused, and creative in a chaotic world. Sourced from USA-grown, organic, pesticide-free hemp, Wavy’s premium products are crafted for consumers who value all-natural, high-quality wellness solutions.

The Work

Wavy, a lifestyle-driven CBD brand, was born out of a visionary partnership with Edition Studios in 2020. With a mission to help people feel calm, focused, and creative in today’s chaotic world, Wavy came to life as a premium brand that prioritizes all-natural, high-quality ingredients and a modern, approachable identity.

Our work began with Product Development, conducting extensive testing to determine the optimal taste and effect of the CBD products. After refining the product mix, we collaborated with a local hemp farmer to scale production, ensuring Wavy’s offerings were sourced from pesticide-free, USA-grown organic cannabis plants.

The brand identity took shape when our team landed on the name Wavy, encapsulating the brand’s mission of creating a sense of calm amid the waves of life. From there, we developed a cohesive Brand Strategy and Identity that balanced premium aesthetics with a lifestyle-oriented appeal, ensuring the brand resonated with its target audience of health-conscious, quality-driven consumers.

To bring the brand to life online, we designed and developed an e-commerce website that made it simple and enjoyable for customers to explore Wavy’s products, learn about their benefits, and make purchases. With sleek design, intuitive navigation, and engaging content, the site serves as both a shopping destination and a hub for the Wavy community.

Our Social Media and Email Marketing efforts positioned Wavy as more than just a product—it became a lifestyle. Through thoughtfully curated posts, visually striking photography, and compelling video content, we built a brand presence that inspires customers to embrace calm, focus, and creativity.

From its inception to its launch, Edition Studios played an integral role in building Wavy from the ground up.