When thinking back to the technologies of the early ‘90s, it’s easy to laugh at the boxy cellphones with retractable antennas and AOL’s nostalgic, “You’ve got mail” greeting, but what’s usually forgotten is how important this decade was in laying the groundwork for the all- consuming technological age we live in now.
Jordan Obinger, the owner of Edition Studios, a creative studio based in Minneapolis and Los Angeles, grew up in the midst of this rapidly changing time, and it forever left its mark. From an early age, he was inspired by the quickly evolving and creative world he saw on the web and knew he wanted to craft a meaningful life that took advantage of everything it had to offer.
When Jordan graduated with a degree in Business Marketing and Entrepreneurship, he quickly learned it’s not about how much you know, or even how much hard work you put in, but how deeply you connect with people and how you tell their stories. “Storytelling without true connection or sincerity almost always falls flat, but meaningful and powerful things happen when authenticity shines through.”
In a new world that offers talking homes, self-driving cars, and endless knowledge available at our fingertips, Jordan continues to be inspired by the technological world while committing to telling the stories of real people and their creations.
WHAT’S THE MOST IMPORTANT PART OF CREATING A UNIQUE AND POWERFUL BRAND?
“Cut the BS and focus on building healthy relationships with your clients. When you truthfully and authentically search for answers, they’ll guide you in the right direction, and the strategy will naturally form.
Branding is at the root of everything we do, and we believe in the power of building a brand that lasts longer than yesterday’s fad and can continue to grow and thrive.”
IF YOU HAD TO DO IT ALL OVER AGAIN, WHAT CHANGES WOULD YOU MAKE IN YOUR CAREER?
“I wish I had spent more time living abroad at a young age. We are raised in communities of like-minded individuals, and it’s easy to get stuck without pushing ourselves to grow and learn. Traveling has a way of making you step outside your comfort zone and forcing you to meet so many different kinds of people.
In his book Innocents Abroad, Mark Twain puts it perfectly: ‘Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.’ ”
WHAT ADVICE DO YOU HAVE FOR LOCAL BUSINESS OWNERS?
“Keep it simple. Challenge what is, and create what’s next.”
“WE LIVE IN A WORLD THAT’S OVERLY FOCUSED ON GETTING AHEAD. YOU DON’T GET THERE BY JUST HARD WORK, OR EVEN HOW MUCH YOU KNOW. FOCUS ON WHERE YOU’RE AT RIGHT NOW, AND YOU’LL SEE THAT SUCCESS IS PREDICATED ON BUILDING HEALTHY RELATIONSHIPS BECAUSE ULTIMATELY PEOPLE WANT TO WORK WITH PEOPLE THEY LIKE.”