I acquired Edition in 2015. Technically, Edition is 24 years old, but the last decade has been its own chapter entirely. It’s been a story of highs, lows, reinvention, and growth. A decade of building a team that cares deeply about the work, collaborating with clients who challenge and inspire us, and constantly pushing ourselves to create something meaningful. Something that lasts.
Edition Studios, a creative agency based in Minneapolis, is proud to announce its latest partnership with Rise Festival, a nationally recognized music and lantern festival celebrating its 10-year anniversary. Edition Studios has been named the lead agency partner for branding, web design and development, marketing strategy, influencer marketing, and both paid […]
AllAwardsLocal MN CultureMarketing | April 1, 2025
At Edition Studios, we believe the most powerful brands are the ones rooted in purpose. That’s why we’ve been honored to collaborate with two extraordinary humans—and now Amazing Race contestants—Nick and Mike Fiorito, the Brooklyn-born brothers behind Blankets of Hope. If you’ve been watching Season 37 of The Amazing Race, […]
Even strong brands can stall. You’ve put in the work—launched a quality product, built a loyal base, and seen some growth—but now things have leveled off. Website traffic is flat. Social engagement is inconsistent. Sales aren’t where they should be. You’re doing everything right—so why does it feel like nothing’s […]
In an era where every scroll, click, and swipe counts, it’s easy to think that digital marketing is all about chasing numbers. But traffic without strategy is noise. Likes without loyalty are fleeting. At Edition Studios, we believe the best digital marketing doesn’t just reach people — it moves them. […]
For the past decade, RISE Festival has illuminated the desert skies with thousands of floating lanterns — each one a symbol of hope, healing, and harmony. But this year, as the beloved festival celebrates its 10th anniversary, it’s not just the sky that’s lighting up — it’s the brand experience […]
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
DesignLocal MN CultureMarketingStyle & Fashion | March 20, 2025
Why Every Client Counts, and Partnerships Matter More Than You Think Running a small business is equal parts exhilarating and exhausting. Some days feel like you’ve struck gold. Others, like you’re digging in the dark with no map. But after years of building Edition Studios—project by project, partnership by partnership—I’ve […]
At Edition Studios, we have worked with top Account Executives. They can turn a chaotic Monday into a smooth operation by noon. They win over skeptical clients with insight and empathy. They also find time to help pitch new projects that close by Friday. But what makes a truly incredible […]
In real estate and other high-competition industries, downturns tend to trigger one of two responses: panic or pause. But while others pull back, the smartest brands lean in — refining their strategy, tightening their message, and reestablishing relevance. At Edition Studios, we believe challenging markets are an opportunity — not […]
The U.S. luxury real estate market is a dynamic landscape, continually shaped by a confluence of economic indicators, political developments, and overarching market conditions. Understanding these influences is crucial for stakeholders aiming to navigate the complexities of high-end property investments. Economic Indicators: The Pulse of Luxury Real Estate Interest Rates […]
At some point, every brand reaches a crossroads. Growth stalls, competitors feel closer than they should, and the internal team is spread too thin to think creatively—let alone strategically. That’s when many businesses ask: “Is it time to hire a creative agency?” If you’re even asking the question, there’s a […]
Cierto Tequila has once again proven its mastery, not just in crafting exceptional spirits but also in elevating the art of presentation. At the 2024 Santé International Wine & Spirits Awards, Cierto was honored with multiple Gold medals for its exquisite tequila, but what truly set it apart was its […]
When a nimble—yet ambitious—ad agency reached for the top, that’s exactly what they got. But it wasn’t that simple. Edition Studios focuses on branding, web, and content. How did they end up with ultra-luxury clients? Minneapolis, Minnesota Sep 8, 2022 (Issuewire.com) – When a nimble—yet ambitious—ad agency reached for the top, that’s […]
Jordan Obinger, the owner of Edition Studios, a creative studio based in Minneapolis and Los Angeles, grew up in the midst of this rapidly changing time, and it forever left its mark.
One would think living through a pandemic would push the fashionistas of the world to put a pause on luxury spending. Well, it turns out that may have been the wrong way of thinking. Confused? Me too.
One of the toughest aspects of Minnesota winters is the struggle to stay active. The outside is too daunting for a slow jog, and your body tenses up at the slightest touch of cold air…
With 2020 behind us, start the new year by learning something new and indulging in some great entertainment. We wish you and yours a restful and healthy holiday season.
When you think about the luxurious world of Yachting, the things that come to mind are mostly: the fancy boat, laying in the sun, the food and, oh ya – of course, a full yacht crew waiting on you hand-and-foot.
