The CommonWell Health Club

introducing a holistic wellness club

The CommonWell is an elevated health club in downtown Wayzata that supports the quest for a longer healthspan. Utilizing a holistic, high-touch model, The CommonWell aims to create an ecosystem of health—a place where you can come to reinvest in yourself with the goal of maximizing your healthspan. 

the work

The CommonWell team came to Edition to connect with a wellness-oriented, local clientele who pays attention to the smallest details and wants a high-touch wellness experience. While working with CommonWell, which is located in one of the most affluent markets in the Twin Cities, Edition aimed to build a brand that connected deeply with the demographic. The brand identity we came up with features a natural and relaxing feel that subtly encourages the idea that health is wealth and that the CommonWell is where you can tap into it.

our roles

  • Brand Strategy
  • Brand Identity
  • Web Design
  • Photography & Content