Stonewood

Lake Minnetonka Custom Home Builder

Services

  • Discovery
  • Brand Identity
  • Web Design & Development
  • Digital Marketing
  • Sales Materials & Brochures
  • Print

Stonewood is a fourth-generation, family-owned custom home builder, specializing in crafting luxury homes with a focus on exceptional craftsmanship, timeless design, and personalized service in the Lake Minnetonka and surrounding areas.

The Work

Edition Studios partnered with Stonewood to refine and elevate their brand, ensuring it reflects the sophistication and heritage of this renowned luxury home builder. With a legacy stretching back nearly a century, Stonewood needed a cohesive strategy to align its brand identity, website, and marketing efforts with the exceptional quality of their craftsmanship.

Our collaboration began with a comprehensive brand audit and strategy development, focusing on Stonewood’s core pillars: time-honored authenticity, meticulous artistry, inspired elegance, and transparent integrity​. From there, we designed a modernized brand system, updating their logo, messaging, and visual identity to better resonate with their target audience—affluent homeowners seeking sophisticated, personalized designs​.

The centerpiece of our efforts was the development of a new website, emphasizing storytelling, simplicity, and a user-centric design. Featuring stunning project photography, intuitive navigation, and carefully crafted messaging, the site captures the essence of Stonewood’s work while encouraging lead generation and showcasing their architectural expertise​.

In addition to digital efforts, we created high-end print materials and ongoing marketing campaigns to amplify their reach. These included targeted social media strategies, print publication ads, and lead-generation initiatives designed to build awareness and attract prospective clients. Our approach ensures a consistent and polished experience across all platforms, aligning with Stonewood’s commitment to excellence​​.

Through meticulous attention to detail and a holistic marketing strategy, Edition Studios helped Stonewood solidify its reputation as a leader in luxury home design, blending legacy and innovation to inspire future clientele.

Stonewood’s reimagined identity is more than a simple design update—it’s a symbol of their enduring commitment to craftsmanship, balancing tradition with innovation to create homes that tell stories for generations to come.

Our rebrand marks a significant evolution in Stonewood’s history—not a fresh start, but a continuation that reveals the rich legacy they’ve built over four generations. This new chapter reflects both who they have always been and where they are headed.

This rebrand isn’t just cosmetic; it’s a reflection of Stonewood’s dedication to building legacies. The logo’s simplicity echoes their approach—clear communication, exceptional craftsmanship, and a focus on creating homes that stand the test of time.