My Burger

Services
- Strategy
- Content Creation
- Social Media
My Burger is a Twin Cities favorite, serving up crave-worthy burgers made with fresh, high-quality ingredients.


The Work
Edition Studios partnered with My Burger to craft innovative marketing strategies that seamlessly connected the brand with its target audience. By utilizing Social Media Content Creation, Paid Marketing, Geofencing, and TikTok Ad Campaigns, we delivered results that boosted online orders, in-store traffic, and brand loyalty across multiple locations.
A highlight of our collaboration was the launch of the Eagan location, which significantly surpassed the brand’s performance goals and expectations. Through a focused campaign blending location-specific targeting, social media ads, and engaging content, the Eagan location achieved remarkable foot traffic and exceeded initial projections for order volumes.
Other campaigns, like “Burger Therapy” and “Burger AI,” demonstrated measurable success, achieving up to 360% ROI on select efforts. Through geofencing, we targeted users near campuses and high-traffic areas, while TikTok ads engaged younger, trend-driven demographics. Campaigns such as “Study Break” and “Burger Greatness” drove over 1,000 redemptions across digital and in-store channels, showing the impact of data-driven and creative approaches.
Every campaign featured thoughtful, visually captivating content paired with strategic promotions like buy-one-get-one deals and free shake offers, ensuring both engagement and conversion. Our work not only delivered immediate results but also positioned My Burger as a go-to destination for crave-worthy meals and exceptional convenience.
Edition Studios’ holistic approach continues to elevate My Burger’s presence in the Twin Cities, driving growth and fostering lasting customer relationships.
Campaign visuals combined strategic messaging with promotions to entice online ordering for in-store pickup.
Captivating introductions designed to grab users’ attention and keep them engaged for the duration of the ad.