Association of Workplace Investigators
Services
- Discovery
- Brand Identity
- Brand Strategy
- Web Design
The Association of Workplace Investigators (AWI) is a professional membership organization committed to advancing the practice of workplace investigations.
The Work
Edition Studios partnered with the Association of Workplace Investigators (AWI) to redefine their brand and web presence, ensuring it reflects their leadership in promoting excellence and ethical standards in workplace investigations. Through Discovery, Brand Identity, and Web Design, we developed a cohesive vision that highlights AWI’s commitment to fostering community, inclusivity, and professional growth while making their digital experience more intuitive and modern. This project reflects Edition Studios’ expertise in branding and web design for professional associations and mission-driven organizations.
Our collaboration began with an in-depth discovery phase, which provided key insights into AWI’s audience, goals, and challenges. This process informed the creation of a brand that aligns with their mission to be the leading authority on workplace investigations. With a diverse audience spanning attorneys, human resources professionals, and private investigators, the strategy emphasized broad appeal while maintaining a focus on professionalism and trustworthiness. These insights informed both the brand strategy and the structure of a clearer, more accessible digital experience.
We modernized AWI’s brand identity with a refreshed logo suite and an inclusive color palette that projects professionalism and warmth. Using Helvetica Now and Area typefaces, we established a clean, approachable aesthetic that balances authority with accessibility. This identity was further supported by a refined tone of voice—professional yet uplifting—designed to inspire confidence and reflect AWI’s role as a trusted knowledge resource. The refreshed identity elevates AWI’s presence across both digital platforms and member-facing communications, supporting a cohesive brand experience.
To enhance AWI’s online presence, we reimagined their website to improve usability and accessibility. The redesigned platform centers on user experience with simplified navigation, clear content hierarchies, and streamlined pathways into key programs and resources. Educational materials, events, and membership information are easier to find, helping both new and existing members engage with AWI’s offerings. Optimized calls-to-action support membership growth and reinforce AWI’s position as a central hub for expertise in workplace investigations.
By creating a unified brand system and intuitive digital experience, Edition Studios has positioned AWI as a vibrant, inclusive community of professionals dedicated to advancing workplace investigations. The result is a compelling and modern identity that inspires trust and elevates AWI’s reputation as the gold standard in their field.
