Artisan Yacht

The World’s Most Striking Superyacht

Services

  • Brand Strategy & Positioning
  • Brand Identity
  • Web Design & Development
  • Photography & Content
  • Social Media, Email, PR

Edition Studios partnered with the team behind Artisan—a 63-meter Benetti superyacht with exterior styling by Giorgio Cassetta and interiors by Bannenberg & Rowell—to create a visual identity worthy of its scale, luxury, and global stature. From naming and brand design to immersive content production, our work helped define the presence of one of the most unforgettable vessels at sea.

The Work

Brand Identity

We crafted a modern, luxurious sans serif wordmark to echo Artisan’s clean lines, forward-thinking engineering, and signature materials—polished steel, carbon fiber, and white oak. The brand was designed to capture a sense of power and motion while remaining timeless, architectural, and unmistakable.

Photo & Video

Edition Studios directed a lifestyle-driven photo and video shoot aboard Artisan off the coast of Miami. The content captured moments of leisure, luxury, and elegance across the yacht’s decks—from private staircases and sun-soaked balconies to afternoon cocktails, dining experiences, and open-water excursions. The shoot was designed to reflect the yacht’s primary charter audience: celebrities, founders, and global tastemakers.

Featuring models styled for a balance of effortless glamour and relaxed luxury, the visuals were influenced by luxury fashion campaigns and editorial travel content. The deliverables supported brand storytelling, social media strategy, and high-end charter marketing.

Social Media

To complement the branding and original content, we developed and curated Artisan’s Instagram presence with a visual identity that feels polished, modern, and aspirational. Our creative team aligned the feed direction with global luxury standards, ensuring that every post reflected the atmosphere aboard Artisan: elevated, exclusive, and effortless.

With a branding system and content library that reflect the yacht’s multimillion-dollar profile, Artisan is positioned to attract global press and high-net-worth charter clientele. The superyacht has since been featured across the industry’s top outlets and is recognized not just for its build—but for its brand.