See the World
I immerse myself in design through travel. Experiencing cultures other than my own has inspired design and creativity across all mediums, bringing fresh perspectives essential to my work as the owner and creative director of Edition Studios.
During a recent trip to London, I found inspiration everywhere—from fashion and architecture to food and conversation. A highlight was shopping on Bond Street, where luxury and heritage boutiques line the sidewalks. I stepped into Loewe and discovered they had recently remodeled their store. The multi-level space featured beautiful Venetian plaster walls in a soft shade of white, complemented by uniquely shaped stone accents that evoked a sense of tranquility and casual energy. The space was asymmetrical. It was calm, but alive. The products spoke for themselves on the shelves and displays. It was a striking contrast to the New York location.
Looking back at the space, the in-store retail experience showcased their products in a premium fashion with strong attention to detail and careful craftsmanship. The store did not distract from the products, nor did it rely on overt messaging like traditional retail stores often do (think Macy’s clearance signs everywhere). Instead, the Loewe experience invites you to enter their world, allowing you to feel, even if just for a minute (or hours), like you’re one of them.
This is the ultimate web experience goal for any client, of any size or shape, with any target audience: allow your guests to experience you, for who you are. Let them experience your uniqueness, quality, and service by inviting them into your world. Here at Edition, we strive to deeply understand our clients’ primary audiences, helping to bring their uniqueness to life and tell the story of why they stand out from the rest.
Mixing Old with New — Look for Vintage
In this Milanese design home, designer Greogy Rockwel sought inspiration from Jacques Grange’s Palais residence. The space tells a story of eclectic elements—mixed with bold patterns, an array of fabric textures, and hard aluminum metals and bronze finishes. The array of antique furnishings brings a sense of heritage and warmth to the space. The handmade lampshades, crafted by Trans-Luxe out of Tribeca, add an additional layer of warmth. The antique side table is from Bernd Goeckler Antiques, based in New York, while the 20th-century coffee table by Morentz Gallery, with their gallery in the Netherlands. The elegant antique rug from Doris Leslie Blau.
Sometimes the most creative artist is in your backyard.
I’ve known Victoria Sass for years–back when she was a solo interior designer building her vision from the ground up. Now, she leads a talented team of designers and has been featured in Architectural Digest. The Prospect Refuge team stands out with their unique approach, and their work speaks for itself.
You can view their Architectural Digest article here.
How does this relate to branding?
In every project we touch, we are mindful about creating experiences that are true and authentic to our clients. We bridge the gap between relatability and ROI–driving sales, driving sales, leads, and creating meaningful brand experiences that resonate with a brand’s primary target audience. Many clients come to us seeking a fresh start. Not just a facelift, but complete reimagining of their brand. While we’re happy to deliver that, our goal goes beyond creating a flashy new identity that looks cool today but feels outdated tomorrow. We strive for depth, context, strategy, authenticity, and connection with every brand and web experience we create.
Are You Ready for a Transformation?
It doesn’t have to cost a fortune. If you know what you want, and you understand why you want it, you can very easily find it at any price point. Seek out brands that curate and assemble art. Take Tappan, for example–an e-commerce company known for curating artist collections at a wide price point. In reality, they’re more than just an e-commerce brand. They are art curators with a keen eye for marketing. They take up-and-coming artists’ work and drive sales through their network. That’s what sets them apart from other art curators, such as Saatchi Art or Sotheby’s Fine Art, which primarily cater to art collectors, millionaires, and billionaires—auctioning off $180,000 USD Hermés Birkins and Pablo Picasso paintings, like this Tete de Femme au Chignon from 1982.
How does this relate to branding and advertising?
We have 10 full-time employees and 15 additional independent contractors. When I meet a new client for the first time, they often ask about the size of our team. I tell them we’re a nimble but strong team of 10 full-time creatives. Nine times out of ten, our clients tell us that’s exactly what they are looking for: an agile team that offers a hands-on approach, as opposed to a 100+ or even 1,000+ person agency. There’s a reason smaller, boutique agencies like ours provide more value and attention to detail. Unlike larger agencies, where work is often passed down to junior team members, our clients work directly with senior creatives invested in their success. This ensures a level of care, precision, and strategic thinking that is hard to replicate in larger settings.
Startups are often the best quality
Startups are built on passion and purpose. They can focus on quality over quantity, ensuring every detail is thoughtfully considered. Unlike larger, established brands that often prioritize scale and efficiency, startups are deeply connected to their audience. They listen, adapt, and create products and experiences that feel personal and intentional. When you shop at a startup, you’re not just buying something—you’re supporting a vision and becoming part of their journey.
One of my friends, Jordan Mosslar, recently started a new custom stone brand out of Los Angeles focused on bold and timeless designs derived from antiquity. Their new flagship store offers an in-store experience unlike anything I’ve seen before–especially for a brand that launched less than a year ago. It is a testament to what is possible when creativity, attention to detail, and a clear vision come together.
Thank you for reading. I hope this encourages you to think outside the box, challenge your perspective, and find art in all places, spaces, and mediums. Creativity is everywhere–you just have to look for it.
