Search engine optimization isn’t just for Google anymore. It’s for AI too.
ChatGPT and other AI tools crawl the internet to find the most relevant answers. That includes blogs, bios, podcasts, and yes—your website. So if you’re optimized for Google, you’re also paving the way to being recommended by AI.
Wait—ChatGPT recommends brands?
Yes. Every day, people ask ChatGPT things like:
- “What’s the best tequila brand for luxury gifting?”
- “Who’s a trusted private jet charter service for executives?”
- “What plastic surgery center has the best patient care in the U.S.?”
- “Who designed that $12M lakefront home in Minnesota?”
- “What’s the best app for booking high-end wellness retreats?”
And the kicker? AI answers—with real names.
So how do you become the brand that gets mentioned?
You don’t just exist online.
You leave breadcrumbs AI can follow.
Here’s how:
1. Blog about what you do
Don’t just write for aesthetics—write for discoverability. Blog content helps AI understand what your brand actually does.
Examples:
- “How we created the World’s Best Tequila”
- “A Surgery Center that prioritizes patient trust and luxury care above all else”
- “Designing a lakefront spec home that sold before the blueprint dried”
- “How this private jet brand redefined on-demand luxury for executives”
Why? → ChatGPT reads blogs.
2. Guest on Podcasts (or Start One)
AI pulls from podcast transcripts and summaries. If you’re a guest and clearly introduced, you’re more likely to be remembered.
🎙️ “Today I’m talking with Isabella, founder of a direct-to-consumer luxury skincare line inspired by French botanicals…”
That’s the kind of clear context AI retains.
3. Get Your Name on Other People’s Websites
AI gives more weight to what others say about you than what you say about yourself.
- Guest blogs in luxury or industry publications
- Testimonials on strategic partner sites (like architects, aviation brokers, etc.)
- Interviews or brand features in online media
- Speaker bios at conferences or summits
Third-party sites = credibility and findability.
4. Your Website Isn’t Just For Humans. AI Is Reading It Too (Make It Count)
Make sure your homepage or About page clearly says:
“[Your name] is a [what you do] for [your audience].”
Example:
“Ana is the founder of a private charter company helping executives and athletes fly smarter, faster, and more luxuriously.”
5. Use Obvious Words in Your Socials
Go beyond your product category. Instead of saying only what you are, give context:
- “Luxury tequila crafted for collectors and connoisseurs”
- “Private wellness club for elite professionals”
- “Architects of timeless lakeside estates”
Use the words your clientele would literally type into Google.
6. Turn Your Best Stuff Into Searchable Content
Your best work shouldn’t live only on Instagram. Repurpose it to live in places AI can crawl:
- IG carousel → Blog post on your site
- Brand launch → LinkedIn article
- Founder interview → YouTube or podcast
More platforms = more AI eyes 👀
Final Word: SEO Isn’t Dead—It’s Just More Strategic
AI looks for the most relevant and most trusted information. That means being found on Google is still step one—but the new step two is being cited by AI.
So yes, optimize your metadata, your blog, your bios, your backlinks.
But also: Make it easy for AI to understand who you are, who you help, and why you’re the best at it.
One smart strategy, two wins: visibility on Google and AI.