The Story Behind the Relaunch: Love Your Melon’s Return to Its Roots
Love Your Melon partnered with Edition Studios to bring a well known, mission-driven apparel brand back to life.
Love Your Melon partnered with Edition Studios to bring a well known, mission-driven apparel brand back to life.
I can’t believe it’s been ten years.
I acquired Edition in 2015. Technically, Edition is 24 years old, but the last decade has been its own chapter entirely. It’s been a story of highs, lows, reinvention, and growth. A decade of building a team that cares deeply about the work, collaborating with clients who challenge and inspire us, and constantly pushing ourselves to create something meaningful. Something that lasts.
We’re proud to share that our Founder and Creative Director, Jordan Obinger, has been recognized as one of Twin Cities Business’s 2025 Notable Leaders in Marketing.
Edition Studios, a creative agency based in Minneapolis, is proud to announce its latest partnership with Rise Festival, a nationally recognized music and lantern festival celebrating its 10-year anniversary. Edition Studios has been named the lead agency partner for branding, web design and development, marketing strategy, influencer marketing, and both paid […]
At Edition Studios, we believe the most powerful brands are the ones rooted in purpose. That’s why we’ve been honored to collaborate with two extraordinary humans—and now Amazing Race contestants—Nick and Mike Fiorito, the Brooklyn-born brothers behind Blankets of Hope. If you’ve been watching Season 37 of The Amazing Race, […]
In a world overwhelmed by choice, standing out isn’t just a luxury—it’s a necessity. Discover how your brand’s “onlyness” can set you apart, attract loyal customers, and make a lasting impact. It’s not about being better; it’s about being meaningfully different in a way that matters. Embrace the uncomfortable, because that’s where the magic happens.
Why Every Client Counts, and Partnerships Matter More Than You Think Running a small business is equal parts exhilarating and exhausting. Some days feel like you’ve struck gold. Others, like you’re digging in the dark with no map. But after years of building Edition Studios—project by project, partnership by partnership—I’ve […]
This holiday season, we’ve put together a list of some of our favorite things.
One of the toughest aspects of Minnesota winters is the struggle to stay active. The outside is too daunting for a slow jog, and your body tenses up at the slightest touch of cold air…
We’ve had to say goodbye to some of our favorite restaurants this year (RIP TBF, Moose and Sadies, and many more), but that doesn’t mean we’re only left with Applebee’s and Panera Bread. After all, Minneapolis is still home to some of the best food options in the country.
For Jordan’s birthday this year, we decided to celebrate by getting creative in a different kind of art studio — a ceramics studio. We visited The Workshop Mpls, where our new favorite teacher, Jen, gave us a private lesson in the basics of throwing.