A website can look beautiful and still fail to convert.
Custom web design isn’t about visual polish—it’s about intentionally shaping how users move, think, and act. When done correctly, custom web design directly influences conversion rates by reducing friction, increasing clarity, and guiding users toward meaningful action.
I can’t believe it’s been ten years.
I acquired Edition in 2015. Technically, Edition is 24 years old, but the last decade has been its own chapter entirely. It’s been a story of highs, lows, reinvention, and growth. A decade of building a team that cares deeply about the work, collaborating with clients who challenge and inspire us, and constantly pushing ourselves to create something meaningful. Something that lasts.
When brands search for a full service ad agency, they are often drawn to big names with long client lists and even longer org charts. Size can look impressive on paper, but clarity, speed, and results show that bigger is not always better.
Web design is no longer about aesthetics alone. For modern brands, a website is a growth engine—one that shapes perception, supports marketing efforts, and converts attention into action across search engines, landing pages, and core digital touchpoints.
When people hear “web design agency,” they often think of visuals — layouts, colors, fonts, and imagery. But modern web design goes far beyond aesthetics.
A web design agency helps businesses clarify their message, structure their digital presence, and build websites that support real business goals — from lead generation and brand credibility to search visibility and long-term growth.
Influencer marketing looks simple from the outside. In reality, it’s a fast-moving, relationship-driven channel that demands structure, clarity, and a team who can manage the complexity behind the scenes. After supporting influencer operations for RISE Festival, a three-day live event with a nationwide audience, our team at Edition walked away with clear lessons on what works, what doesn’t, and what brands should expect when scaling an influencer program.
Influencer marketing is one of the most effective ways to amplify a live event. It drives awareness, content creation, and long-term visibility. Managing influencers for a live event is not the same as managing a product launch or a long-term campaign.
We’re proud to share that our Founder and Creative Director, Jordan Obinger, has been recognized as one of Twin Cities Business’s 2025 Notable Leaders in Marketing.
AI tools like ChatGPT are now acting like search engines—recommending real brands to real people. If you want yours to be one of them, it’s not about gaming the algorithm. It’s about showing up where AI looks: blogs, bios, podcasts, and third-party mentions. Here’s how luxury brands, tech startups, and elite service providers can build visibility that AI can’t ignore.
The 2025 San Francisco World Spirits Competition (SFWSC), one of the most prestigious judging events in the spirits industry, has named Cierto Tequila a finalist in both the Añejo and Extra Añejo categories.
Whether you run a clinic, wellness brand, or dental practice, one thing matters most: getting and keeping new patients.
Edition Studios, a creative agency based in Minneapolis, is proud to announce its latest partnership with Rise Festival, a nationally recognized music and lantern festival celebrating its 10-year anniversary. Edition Studios has been named the lead agency partner for branding, web design and development, marketing strategy, influencer marketing, and both paid […]
In an era where every scroll, click, and swipe counts, it’s easy to think that digital marketing is all about chasing numbers. But traffic without strategy is noise. Likes without loyalty are fleeting. At Edition Studios, we believe the best digital marketing doesn’t just reach people — it moves them. […]
For the past decade, RISE Festival has illuminated the desert skies with thousands of floating lanterns — each one a symbol of hope, healing, and harmony. But this year, as the beloved festival celebrates its 10th anniversary, it’s not just the sky that’s lighting up — it’s the brand experience […]
Why Every Client Counts, and Partnerships Matter More Than You Think Running a small business is equal parts exhilarating and exhausting. Some days feel like you’ve struck gold. Others, like you’re digging in the dark with no map. But after years of building Edition Studios—project by project, partnership by partnership—I’ve […]
In real estate and other high-competition industries, downturns tend to trigger one of two responses: panic or pause. But while others pull back, the smartest brands lean in — refining their strategy, tightening their message, and reestablishing relevance. At Edition Studios, we believe challenging markets are an opportunity — not […]
2022 was a year of trying to break through the never-ending clutter of media and paid content. For far too many agencies, this translated to upping ad spend budgets, chasing users across digital streaming platforms, and implementing generic TikTok campaigns. Edition Studios’ approach is a little different, and we’re honored to be recognized as one of the Most Innovative Digital Content Agencies in 2022.
When a nimble—yet ambitious—ad agency reached for the top, that’s exactly what they got. But it wasn’t that simple. Edition Studios focuses on branding, web, and content. How did they end up with ultra-luxury clients? Minneapolis, Minnesota Sep 8, 2022 (Issuewire.com) – When a nimble—yet ambitious—ad agency reached for the top, that’s […]
Clutch has recently named us as a top branding company, and their recent 2021 research showed that the Edition Studios team was able to deliver some of the best services in the industry.
Jordan Obinger, the owner of Edition Studios, a creative studio based in Minneapolis and Los Angeles, grew up in the midst of this rapidly changing time, and it forever left its mark.
When you think about the luxurious world of Yachting, the things that come to mind are mostly: the fancy boat, laying in the sun, the food and, oh ya – of course, a full yacht crew waiting on you hand-and-foot.