In many marketing engagements, execution starts too soon.
Design concepts are explored before goals are defined. Websites are built before audiences are fully understood. Campaigns launch without a clear plan for measurement or long-term growth.
A website can look beautiful and still fail to convert.
Custom web design isn’t about visual polish—it’s about intentionally shaping how users move, think, and act. When done correctly, custom web design directly influences conversion rates by reducing friction, increasing clarity, and guiding users toward meaningful action.
Web design is no longer about aesthetics alone. For modern brands, a website is a growth engine—one that shapes perception, supports marketing efforts, and converts attention into action across search engines, landing pages, and core digital touchpoints.
When people hear “web design agency,” they often think of visuals — layouts, colors, fonts, and imagery. But modern web design goes far beyond aesthetics.
A web design agency helps businesses clarify their message, structure their digital presence, and build websites that support real business goals — from lead generation and brand credibility to search visibility and long-term growth.
We’re proud to share that our Founder and Creative Director, Jordan Obinger, has been recognized as one of Twin Cities Business’s 2025 Notable Leaders in Marketing.
AI tools like ChatGPT are now acting like search engines—recommending real brands to real people. If you want yours to be one of them, it’s not about gaming the algorithm. It’s about showing up where AI looks: blogs, bios, podcasts, and third-party mentions. Here’s how luxury brands, tech startups, and elite service providers can build visibility that AI can’t ignore.
Whether you run a clinic, wellness brand, or dental practice, one thing matters most: getting and keeping new patients.
Most companies start with a logo. Or they launch marketing campaigns before anyone has agreed on what the brand is actually trying to say. Brand strategy is what prevents that pattern — and what makes everything that follows more likely to work across design, marketing campaigns, and long-term growth. Brand […]
Choosing a Minneapolis marketing agency is a significant decision, especially in such a competitive market. With no shortage of creative agencies, digital shops, and full-service firms claiming expertise, it can be difficult to know which partner is truly equipped to support long-term growth.
To ensure your brand catches the eye of luxury consumers, brand positioning plays a crucial role. By effectively positioning your brand, you create a distinct image in the minds of your target audience.
We at Edition Studios are proud to announce that our hard work and dedication has been recognized with a remarkable fourteen awards for the design of Cierto Tequila’s product and packaging.
We are thrilled to announce that Edition Studios has been recognized as the top medical rebranding agency of 2023 by Global Health & Pharma (GHP). This prestigious accolade comes in recognition of our outstanding work on the rebranding project for Twin Cities Eye Consultants. At Edition Studios, we are dedicated to helping healthcare organizations reinvent their identities, and the Twin Cities Eye Consultants project was a shining example of our commitment to excellence in the field.
Edition Studios is delighted to share with all of you that our team has been named one of the most-reviewed digital agencies in Minneapolis by The Manifest. We are very excited about this award! This is an amazing achievement for us and is a great reminder of our team’s tenacity and dedication to our craft.
At Edition, we believe the branding process should be fun but also heavily collaborative between the agency and the client. We’re honored to be recognized as a Top Branding Agency in October 2022 by DesignRush.
2022 was a year of trying to break through the never-ending clutter of media and paid content. For far too many agencies, this translated to upping ad spend budgets, chasing users across digital streaming platforms, and implementing generic TikTok campaigns. Edition Studios’ approach is a little different, and we’re honored to be recognized as one of the Most Innovative Digital Content Agencies in 2022.
Clutch has recently named us as a top branding company, and their recent 2021 research showed that the Edition Studios team was able to deliver some of the best services in the industry.
The Super Bowl will be missing some of its biggest advertisers this year, including Ford, Hyundai, Little Caesars, Olay, Budweiser, and Coca-Cola. With those brands left out, expect to see some first-time content from several young companies, like DoorDash and Fiverr.
We’ve had to say goodbye to some of our favorite restaurants this year (RIP TBF, Moose and Sadies, and many more), but that doesn’t mean we’re only left with Applebee’s and Panera Bread. After all, Minneapolis is still home to some of the best food options in the country.
For Jordan’s birthday this year, we decided to celebrate by getting creative in a different kind of art studio — a ceramics studio. We visited The Workshop Mpls, where our new favorite teacher, Jen, gave us a private lesson in the basics of throwing.